As a communications intern for The Aspen Institute, I helped to write social copy for Twitter and Facebook to promote blog posts, produced podcast promos as well as designed graphics for various programs distributed on social media, created social media toolkits and wrote weekly internal newsletters. Some of the special projects that I have worked on so far were the Aspen Words Literary Prize and the Aspen Ideas Festival.
Madeleine Albright on Leadership, Immigration, and her Brooch Collection
This teaser promoted a podcast interview with former Secretary of State, Madeleine Albright. Click here to check out the full social copy.
In the 2020 Census and Beyond: Native Youth Count
This teaser promoted a podcast interview with Erik Stegman, former Executive Director of the Center of Native American Youth (CNAY). Click here to check out the full social copy. This was a pinned tweet from November 2019 – January 2020.
The 2020 Aspen Ideas Festival
The Aspen Ideas Festival went completely virtual this year due to the pandemic and for the first time ever, was completely free and available to anyone. From June 28 through July 2, the Festival hosted speakers featuring Dr. Anthony Fauci, Stacey Abrams, Bill Gates and more as well as had special performances from various artists such as Jon Batiste and others.
I helped to create social graphics, banners for the Institute's Facebook, Twitter, and LinkedIn pages, and wrote social copy for several conversations. Check out some of the work I did for AIF below.
Click here to see the full social copy that includes the graphic above.
The Twitter Header that was posted to promote AIF. The Facebook and LinkedIn Cover graphics also followed this style.
The 2020 Aspen Words Literary Prize Finalists
I had the pleasure of creating* graphics announcing the shortlist for the 2020 Aspen Words Literary Prize, a "$35,000 annual award for an influential work of fiction that illuminates a vital contemporary issue and demonstrates the transformative power of literature on thought and culture. "
The graphic below was tweeted out by various accounts including Aspen Words, The Aspen Institute, CEO Dan Porterfield, PubPerspectives and The Morgan. In addition, the announcement was also covered by NPR, BuzzfeedNews, and more media outlets.
Different versions of this graphic were featured on Aspen Words' social media platforms from February 2020 – April 2020, versions which included a Twitter header, Facebook Cover Photo as well as the website homepage.
The Struggle for Power: U.S.-China Relations in the 21st Century
I designed quote graphics for Twitter to promote an event hosted by the Aspen Strategy Group in January 2020 that focused on topics from ASG's latest policy book, "The Struggle for Power: U.S.-China Relations in the 21st Century." I drew inspiration from the colors and fonts of the book cover to capture the tone of the event and create consistency in its promotions. Check out some samples below.
Click here to see the full social copy that includes the graphic above.
Click here to see the full social copy that includes the graphic above.
Click here to see the full social copy that includes the graphic above.
Click here to see the full social copy that includes the graphic above.
Stevens Initiative Digital Education/Learning
The following graphics were featured on the Stevens Initiative Twitter page and were designed to promote a blogpost on Digital Learning Options During the Pandemic by condensing the blogpost content into an easily digestible manner.
Click here to see the full social copy that includes the graphic above.
Click here to see the full social copy that includes the graphic above.
Click here to see the full social copy that includes the graphic above.
Click here to see the full social copy that includes the graphic above.
Stevens Initiative Virtual Exchange Forum
These graphics were created to promote a (now cancelled) event on helping attendees "learn more about virtual exchange and experience firsthand the power of this innovative global education opportunity."
Click here to see the full social copy that includes the graphic above.
Click here to see the full social copy that includes the graphic above.
Toward a New Capitalism: Investing in Innovation, Impact & Inclusion
These graphics were used to promote an event co-hosted by the Aspen Institute and Prudential Financial on creating a more inclusive economy. The graphic directly below was featured on Twitter, retweeted by Robin Hood CEO Wes Moore and another version I created was also tweeted by CEO Dan Porterfield.
Click here to see the full social copy that includes the graphic above.
Click here to see the full social copy that includes the graphic above.